My Story
After 25 years in Enterprise Software for Supply Chain, I made a bold decision in late 2020: I left my corporate ‘Head of Product’ role to pursue a better way. For years, I’d seen firsthand how outdated systems and artificial complications were keeping businesses in constant “firedrill” mode, stifling resilience and agility.
I knew there was a better way.
In January 2021, I announced my vision for INDUSTRY 5.0—a completely reimagined system for all things ‘supply chain’. At the time, the idea felt monumental, requiring significant funding and time to realize. But the vision was clear: to build a system that was faster, simpler, and designed from the ground up to empower businesses—not constrain them.
Initially, the concept of i5 was met with skepticism. “That’s impossible,” people said.
But I pressed on.
Then, everything changed in early 2023. With advancements in AI, I started experimenting with custom AI Agents, and the possibilities were staggering. By early 2024, after multiple prototypes and months of trial and error, I realized something incredible: I could build it myself.
Through countless iterations, over-ambitious designs, and complete restarts, I developed a foundational version of i5 that worked. And it didn’t just work—it exceeded my expectations. That milestone became the launchpad for a carefully crafted roadmap to develop i5, ensuring that each step forward lays the groundwork for the next.
IMO, i5 isn’t just an evolutionary next step; it’s a new paradigm. Building i5 has fundamentally changed how I think about the problem. Get to know i5, and you may ‘think different’ as well!
What’s next?
INDUSTRY 5.0 exists today, built entirely through my self-funded, bootstrapped efforts.
Today, i5 needs YOU!
Please reach out to learn more, and we’ll explore the possibilities!
Robb Bush
Inventor, Designer & Developer – INDUSTRY 5.0
Founder, Design-Science
Modern Industrial Systems-Design to Improve How the World Works