HFS: $1.5 trillion Services-as-Software market takes off—three swimlanes emerge

A new wave of platforms is bypassing traditional service delivery to deliver real-time, adaptive business outcomes. These offerings are AI-native, cloud-first, and designed for autonomous decision-making, continuous optimization, and contextual recommendations.

These platforms bypass legacy service models altogether. They deliver autonomous decision-making, continuous optimization, and cross-industry collaboration. By doing so, they are shifting the buying center away from both traditional services and legacy software vendors.

https://www.hfsresearch.com/research/1-5-trillion-services-as-software


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