A career spent
connecting the parts.

Robb Bush has spent more than thirty years working in enterprise software and complex supply-chain operations.

His career includes roles at i2 Technologies, Prodika, SAP, One Network, Infor, and his consulting practice, Design-Science. Across these settings, he focused on coordination across organizations, applications, and operating networks.

In late 2020, after 25 years in supply-chain enterprise software, he left a Head of Product role to pursue the architecture that became INDUSTRY 5. He announced the vision in January 2021.

Better intelligence makes coordination more consequential: a useful proposal still needs context, authority, and a record of what followed.

That conviction connects his work as an author and builder. The Orchestrated Enterprise develops the business and organizational argument. World Runtime turns the architectural ideas into a public software foundation that teams can evaluate and extend.